About

DESIGN

THE

RIGHT

THING—

DESIGN

THINGS

RIGHT

Bio

I am a Los Angeles based, British designer - with 20 years experience working across digital and physical product design, brand design and digital advertising.

For the past ten years I’ve worked as an human interface designer in the field of connected product design, specializing in wireless audio products. I’ve been lucky enough to work with some of the best designers in the world, and I thrive in a curious and collaborative design team.

Philosophy

I firmly believe that Value to User = Value to Business. A brand’s product thrives only when it meets a cultural tension strong enough to create demand and relevance. That starts with a deep understanding of the target user, clear alignment with stakeholders, rigorous and unbiased testing of hypotheses, and the willingness to pivot when needed. It means embracing both data and intuition—crunching the numbers, learning from the field, and trusting your gut. When delivering the product, it’s making sure we maintain not only the kernel of the idea - but it’s emotional resonance.

At its core, a product should be simple in purpose, beautiful in execution, and true to the values of its brand.

Clients

Skills

— Design Strategy
— Design Direction & LeadershipInteraction Design
— Digital Product Design
— Visual Design

— Design Research
— Interaction Design
— Digital Product Design
— Visual Design

Experience

Apple Inc.

Lead HI Designer - Home, Beats and Ecosystem
8. 2017 — 6. 2024 / London, UK.

Testing

UX DRI for Beats Fit Pro, Beats Studio Buds and Beats Solo buds. Creation of detailed UX specifications and prototypes to guide engineering.

Daily representation of all aspect of human interface to engineering

UX DRI for the Beats App for Android - launched in 36 languages across the world.

Daily collaboration with internal and distributed EE, HW, SW and QA engineering teams on all aspects of Beats products.

Lead HI Designer - Beats by Dre Product Marketing
3. 2019 — 5. 2021 / Culver City, USA

— Led an external team of UX designers across all aspects of physical and digital experience design for Beats.

— Concept, Design Direction and development of The Beats app, bringing feature parity to Android users and enhancing the cross-platform brand experience.

— Conducted in-home user interviews with customers and influencers across APAC, EMEA, and the U.S. to explore the role of music in their lives and identify opportunities to better serve them as a brand—presented key insights to executive leadership.

— Facilitated global UX workshops with cross-functional teams to help define Beats’ five-year product vision. Synthesized outcomes in collaboration with the Director of Product Management and presented strategic recommendations to the President.

Lead HI Designer - Beats by Dre Product Marketing
8. 2017 — 3. 2019 / London, UK

— Led design strategy for all Beats product ranges, covering everything from planning product ranges to out-of-box experience and daily use.

— Managed a team of 5 designers for the UI/UX design of the Beats App on Android.

— Worked closely with iOS teams to integrate Apple and Beats silicon products into iOS.

Payne Studio

Director / Product Design Manager
11.2016 - 8.2017 / London, UK

— Consultant at multiple London Digital agencies

— BCGDV (Boston Consulting Group) - Future facing project for Shell

— Head London - worked on the launch experience of Boxt

Monokoto

UX and Visual Design Lead
05.2013 - 11.2016

— Lead Visual Designer on the Beats by Dre account, specializing in audio product interfaces including the Pill+ iOS and Android apps, iconography, and packaging/out-of-box experience. Collaborated closely with in-house hardware and software teams, reporting directly to the Director of UX and Product Management.

— Physical UI and iconography design for Naim on the Mu-So wireless speaker, the Naim app, and the Naim/Bentley in-car HMI.

— Contributed to naming, brand development, and exploratory UX for Milo—the action communicator.

— Mentoring of Junior designers

All experience can be found on LinkedIn

Say Hi

Based in Los Angeles, Ca.
(213) - 448 - 4880
hello@harrypayne.com
LinkedIn