Beats App for Android

Responsibility

Design Research, Design Direction, Product Design

Year

2017 — Present

Key Features

One-Touch Pairing, Locate My Beats, Customizable Controls, Noise Control Modes, Battery Status, Firmware Updates, Widgets                                               

Design Problem

Following Apple’s acquisition of Beats, Beats Bluetooth products were integrated into iOS — giving them access to prox pairing, silent software updates and other setup features. This left 50% of Beats’ user base who used the Android platform without a mobile support for their products.

Solution

The Beats app for Android was conceived to help users seamlessly connect to their Beats and keep them running on the most up to date software.

5M+

Downloads on the Google Play Store

$1M

Saved on Apple Support calls for Android users by improving connection onboarding

“I like setting up my headphones with the   (brand) app, I get a better connection, and it keeps my headphones running smoothly.”

— Participant 12, New York