Beats Pill+ App

Project Context

The Pill+ was the first Beats speaker developed after the Apple acquisition. We began with a simple idea of: "The Music sounds better with you." We went out into the field and spoke to music lovers around the USA and Europe.

What we did

imagined a world where we could create portable wireless music communities organically with a casual friendship group – giving a bigger sound and an infinite amount of DJs, as people tap in and out of the session.

“...Only Dre could make something sound this clean and still knock like that — double the party!” 

— Snoop Dogg

1st

Beats Connected Product - physical product with a digital companion

2nd

Apple app on the Google Play store. (After Apple Music)